Canadian Beauty - 8 Makeup & Skincare Brands Worth Supporting
Buying Canadian has never been more crucial. With the political climate south of the border resembling a never-ending dumpster fire, and talks of tariffs among the many questionable decisions being made, it's clear we should be trying out best to support our fellow Canadians.
In case you’re new here, supporting local businesses is something I'm incredibly passionate about. I’m always on the lookout for Canadian gems that deliver just as much (if not more) than their American counterparts. This website also had its humble beginnings as a beauty blog, so it’s safe to say I know a thing or two about this category! I’ve got a solid understanding of the beauty market, and let me tell you - Canadians are seriously delivering! From skincare to makeup, these brands are not just keeping up; they’re proving that we don’t need to look to the states to find top-tier beauty products.
It’s time to keep our elbows up (and well-moisturized)! Here are eight Canadian skincare, body care, and makeup brands that are proving we have everything we need, right here at home.
Whether you're battling breakouts, soothing sensitive skin, or just want a refresh after a long day, this brand’s multitasking mist has your back (and face).
Meet e11ement, the Toronto skincare brand known for their hypochlorous acid spray; a powerhouse ingredient that calms irritation, promotes healing, and defends against environmental stressors. It does everything that other orange-bottled spray does (you know the one) but at more than half the price.
My picks: The Hypocholorus Acid Starter Pack is the perfect way to experience their signature products without breaking the bank. Consider it your budget-friendly ticket to calmer skin!
BKIND
If you love beauty with a conscience, BKIND is definitely one to have on your radar.
I was originally introduced to this brand through their beautiful nail polish collection, but was pleasantly surprised to learn they offer so much more! Their lineup of self-care essentials (shampoo bars, facial moisturizers, body scrubs, and more) is all-natural, plant-based, vegan, and eco-friendly. Made in Quebec with carefully chosen ingredients and sustainable packaging, every product is designed to be as kind to your skin as it is to the planet.
My picks: Their vegan nail polish comes in so many gorgeous shades; it's the perfect way to dip your toes into this eco-conscious brand!
DEALBODIES
I cannot remember the last time a beauty brand excited me THIS MUCH!!
DEALBODIES is bringing high-octane energy to body care with clinically-fueled formulas that go full throttle. Founder Krys Deal Lunardo (Editor-in-Chief of Toronto's Dauphine magazine), has created a line that ditches the dilution of water-filled formulas in favor of concentrated, powerhouse ingredients.
My picks: I personally have my eye on the Auto Body 5000 kit, because a good bundle deal always gets me revved up.
Founded by Basma Hameed, a third-degree burn survivor who turned her own experience into something truly special; BASMA is built on the idea that makeup should adapt to you, not the other way around. From The Foundation Stick to The Cream Blush, each product is truly customizable and works for all skin types, tones, and skill levels.
I’ve always believed that makeup has the power to make us feel empowered, and it’s amazing to see a brand that embraces this idea by creating products that truly support your personal beauty journey.
My picks: I’ve traded in my usual liquid foundation for The Foundation Stick, and I cannot stop raving about it. The shade match is flawless and it gives such a gorgeous, natural finish to my skin.
Inoki Bathhouse
Consider this your official invitation to elevate your self-care ritual.
Inoki Bathhouse transforms your tub into a full-on spa experience through their luxury bath teas. Made with the finest, ethically sourced ingredients, each soak is designed to nourish both body and mind. Every blend also comes with its own custom Spotify playlist and a guided breathwork exercise, so you can truly unplug and unwind.
My picks: If you’re not sure which blend to try first, take their Perfect Bath Quiz. I was matched with Ancient Forest, and I’m already dreaming of my next soak.
Skincare for… down there? You better believe it!
This Ottawa-based beauty brand, Bushbalm, is all about giving some much-needed attention to the skincare concerns we don’t talk about enough. Whether it’s razor burn, ingrown hairs, or dark spots, their products are made to help you feel confident and comfortable in your skin.
My picks: I’ve been using their Nude Ingrown Hair Oil for years because ingrowns are the worst, and this stuff actually works.
MÉTANGE
If you’ve never tried Gua Sha, MÉTANGE is the perfect place to start. This Asian, woman-owned brand invites you to slow down, learn about the history, and experience the luxurious benefits of this time-honoured practice. Their obsidian Gua Sha tools offer a beautiful, high-quality alternative to the mass-produced beauty tools you’ll find at chain retailers, making it easy to incorporate luxury into your skincare routine.
My picks: I’ve been coveting The Obsidian Stone to teach me how to de-puff my face (i.e., hide the evidence of those late nights spent bingeing The White Lotus).
DESIGNME Hair
My hairdresser introduced me to this Montreal-based brand a few years ago, and I’ve been a fan ever since. DESIGNME Hair offers award-winning products that tackle everything from curl definition, hydration, volume; you name it, they have it! Plus all of their formulas are vegan, cruelty-free, and totally free of the stuff you don’t need like sulfates and parabens.
My picks: I’m a huge fan of the PUFF.ME Volumizing Powder for reviving my wavy hair (because somehow, one night of sleep turns my volume into a distant memory). Though I definitely recommend taking their Hair Quiz to find your perfect match!